Confessions of a PR Queen: Kiara Horwitz Talks Hamptons
Meet Kiara! After six years in the agency world, this South Africa native took the plunge and started her own PR company, Kiara Horwitz PR. I had no idea what that meant, but after sitting down with Kiara, I realized she basically gets paid to party with celebrities. After spending the first half of our meeting begging Kiara to put me on the list for a celebrity party, I was able to calm down enough to ask her some questions about what we can all look forward to this summer in the Hamptons.
What does it mean to run your own PR company? I represent an artist, Jeremy Penn, two restaurants in the Hamptons, Shagwong and the Salt Box, a retailer, Mixology, and a men's custom suiting brand, Steed & Wall. I present clients to magazines, websites, TV and media channels, and plan events around different brands and venues and invite top-tier celebrities and influencers to attend.
What celebrities have you worked with? Alessandra Ambrosio, Usher, AnnaLynne McCord, Jessica Stam, Taylor Swift, Kelly Bensimon, Victoria Beckham, and Eva Longoria. Usher was really cool. He met up with me and Jeremy in the city for drinks and Jeremy gave him a hand-painted commission painting of him.
What parties are you throwing this summer in the Hamptons? Jeremy Penn did an entire collection of paintings for the Montauk Beach House and this Friday is the exhibition launch. There will be a DJ, drinks, and a soft serve ice cream truck. E-mail me to RSVP! On July 11, I am doing the opening of Mixology clothing store in Westhampton, which will have a DJ and rose.
Can you put me on a list for a cool party? Because it’s my job to be social, I'm always either running a party or know someone running a party, so I’ve gotten used to people asking me to put them on lists. I’m always happy to help when I can.
Have you ever snuck into a party? I snuck into a Beach Party in Miami during Art Basel once. The key is to be creative, adventurous, and always just go for it.
What are the best new hot spots this summer? My clients, the Montauk Salt Box, and Shagwong, both owned by Jon Krasner. Salt Box is a new go-to fish shack and bar located in the heart of Montauk, which encompasses everything Montauk-made. The Shagwong is the oldest most iconic bar in Montauk that has just switched hands and will be your go-to local hangout, whether during the day or after hours. Also Harbor, which is the after party spot to dance it up.
How can I keep up with the hot new places? You should read Hamptons Magazine, check out Montauk’s newest local publication, Whalebone, and follow my Instagram!
Email Kiara at Kiara@kiarahorwitz.com; Instagram: tiarawithak